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Tuesday, September 27, 2011

PENSHOPPE UNLEASHES THAI INVASION WITH MARIO MAURER

PENSHOPPE carries on its campaign to cross the international style threshold, and at the same time, to cater to its younger market, as it welcomes its new face, MARIO MAURER—one of Thailand’s hottest stars among his generation.
Maurer steps in as Penshoppe’s latest presentor, as recently confirmed by the line’s brand director Alex Mendoza. The 22-year-old actor and model takes off from the brand's international campaign, which was earlier led this year by British actor Ed Westwick of the popular series Gossip Girl.

Among the films that boosted Maurer’s name to public consciousness was The Love of Siam released in 2007. In his debut role, he played a conflicted teen who develops a romantic liking to his boyhood friend. His remarkable portrayal awed fans from the Philippines, winning a Best Actor award at the 2008 Cinemanila, an annually-held international film festival in the Philippines.





In 2010, Maurer also starred in First Love (Crazy Little Thing Called Love), a romantic-comedy which saw him garnering major acting awards, and assured him a spot as one of the region’s most sought-after stars.

Maurer, meanwhile, is expected to arrive in the Philippines this October to shoot the Penshoppe campaign with renowned Hollywood photographer Darren Tieste flying in from Los Angeles. The campaign is expected to grace magazine covers and billboards across the country. Meanwhile, fans will have the opportunity to meet and greet Mario Maurer as PENSHOPPE is set to host a Fan Conference for the Thai heartthrob. The gathering will be held on October 28, 2011 (Friday) 1PM at the PICC Plenary Hall in Manila (gates open at 11AM). The FanCon will be hosted by fellow Thai presenter VJ Utt with special live performance by pop Asian girl group Blush and co-presented by official media partner ABS CBN.

To avail entry, one must complete a stamp card promo available at all PENSHOPPE boutiques nationwide. Every P500.00 entitles the bearer to one (1) stamp. Completion of ten (10) stamps entitles access to the event and the bearer must submit the original completed stamp card at any PENSHOPPE outlet in exchange of the final entry pass.

Mechanics for the FanCon entry can be found on PENSHOPPE’s official Twitter and Facebook pages.

ps: If you haven't seen the movie "Crazy Little Thing Called Love" download it now. I'm glad I listened to a friend who recommended it. It's super cute and it was truly entertaining! =) Oh Mario let me be your "Nam" for a day!!!

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